Uxia and UX Hub hosted a roundtable exploring how AI is transforming UX, research, and product design, and what these changes mean for design teams today. The discussion brought together UX professionals to share insights, challenges, and opportunities in the evolving AI-driven landscape.

Cyberclick is a performance marketing agency with a strong CRO practice, helping teams improve websites, apps, and digital experiences through fast iteration and evidence-based decisions. That’s why Cyberclick adopted Uxia, using AI Synthetic Users to run usability tests and generate actionable insights in under 20 minutes, end-to-end.

The study evaluated a 12-frame onboarding process, including social sign-up, username selection, and skill-level setting. Both testing methods used identical missions, scenarios, and broad audience criteria (English speakers, ages 18–40, university-educated) to ensure a direct comparison.

The report focused on a high-stakes, real-world scenario: a first-time tourist attempting to purchase a 1-hour travel ticket using a Mastercard and requesting a receipt. To ensure a fair fight, both Uxia’s AI and the human panel used identical prototypes, missions, and audience demographics (UK-based, ages 25–45).