The Challenge

JobWinner was acquiring solid volumes of traffic through paid channels, but too much of it was leaking out before ever reaching the product. The team suspected the problem wasn't just one page, it was spread across the whole path from ad click to activated user:

• Which landing page elements were causing hesitation or confusion for new visitors

• Where exactly in the onboarding flow people were dropping off

• Why each of those specific steps was losing users, not just that they were

Traditional user testing could have answered these questions eventually, but not at the speed or frequency a growth team burning paid media budget actually needs. Every week spent guessing was a week of ad spend not converting as well as it could.

The Solution

JobWinner brought in Uxia to run AI-powered usability tests across the full acquisition-to-activation path: paid landing pages first, then every step of the onboarding flow that follows.

1) Diagnosing the paid landing pages

Uxia's synthetic testers moved through JobWinner's landing pages the way a real paid-traffic visitor would: surfacing friction points, unclear messaging, and trust gaps that were quietly suppressing click-through into signup.

2) Mapping the onboarding funnel step by step

Rather than treating onboarding as one black box, Uxia tested each stage individually, pinpointing the specific screens and moments where users hesitated or abandoned, along with the underlying reasons why.

3) Turning findings into a build list

Each test returned structured, actionable recommendations rather than raw observations. JobWinner's team used them to prioritize a mix of fixes: sharper design changes to existing screens, and entirely new mini-features designed to smooth over the friction points Uxia had surfaced.

The Results

“We used Uxia to understand the friction points across our paid channel landing pages and every step of our onboarding, including possible reasons why traffic was dropping off at each stage. The results were astonishing: high-value detailed insights combined with clear, actionable recommendations. Uxia surfaced issues we wouldn't have caught on our own.”

Pablo Tonutti, CEO, JobWinner

Acting on those insights, JobWinner shipped a combination of design improvements and new onboarding mini-features. The impact showed up directly in the metric that mattered most:

1) +20% conversion rate

A direct lift in the share of visitors who completed onboarding and activated.

2) Stronger CAC

The same paid spend now converts significantly more efficiently, improving customer acquisition cost without any change in media investment.

3) Issues they wouldn't have found alone

The most valuable findings weren't the obvious ones, they were the friction points buried inside the funnel that only surfaced once someone tested it the way a real user would.

"What stood out most was the combination of clear guidance and a high level of detail. The product is also super easy to use, and the Uxia team treated us extremely well from day 1. Thank you guys!"

Pablo Tonutti, CEO, JobWinner

Why it matters

For a product acquiring users through paid channels, the gap between "traffic" and "activated customer" is where growth is won or lost, and it's rarely explained by a single page or a single metric. JobWinner's work with Uxia shows how testing the entire path, from first ad click to final onboarding step, turns vague drop-off numbers into a concrete, prioritized list of fixes. The result wasn't just a better product experience, it was a direct, measurable improvement to the efficiency of every paid dollar spent.