Case Study

This Fintech App stands to save thousands on user testing costs per year

A leading fintech app with 2M+ users started using Uxia, achieving the same quality insights in 90% less time than a €10.000+ contract with a traditional user testing platform.

Note: The company name has been omitted for confidentiality reasons.

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x25

Uxia is up to 25 times more cost-effective than their traditional user testing solution.

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3 min

Average time to get analysis-ready user testing results, vs. 4 days on their traditional platform.

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Accurate

Improved result accuracy by avoiding "professional" testers and testing with a larger audience.

About the company

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Company Profile

  • Industry: Fintech - Digital Banking
  • Users: 2M+
  • Markets: Europe & North America
  • Founded: 2018

Key Products

  • Mobile banking app
  • Business accounts
  • Remittances

The Challenge

Rising Costs

The client's user testing platform contract had grown to more than €10.000 annually. With increasing need for user testing, costs were becoming unsustainable for their growing but cost-conscious fintech startup.

Slow Turnaround

Getting results from their user testing platform took 4-5 days on average. Additionally, it required significant effort to analyze raw data for Designers and Product Managers. In the fast-moving fintech space, this delay was affecting their ability to iterate quickly on critical user flows.

Key Pain Points:

  • + €10.000 annual contract becoming financially unsustainable
  • 4-5 day turnaround time slowing product development
  • Significant effort from Product & Design teams to run user testing
  • "Professional" incentivized testers reduce the reliability of the insights
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9/10
Test Confidence

Your product deserves better feedback.

Traditional user testing panels rely on participants who get paid for test completion. This results in feedback that is rushed, biased and inconsistent.

Uxia’s synthetic testing technology replicates real user behavior without the bias, providing genuine, actionable insights that truly reflect how regular users interact with your product.

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The Results

Significant Cost Savings

Traditional Platform Annual Costs:+ €10.000
Uxia Annual Costs:€419
Annual Savings:+ €9.581 (+95%)

Time Efficiency

Traditional Platform Test Turnaround:4-5 days
Uxia Test Turnaround:<5 min
3-5 Days of work saved per test

Other Benefits:

  • Improved quality of results by eliminating "professional" testers
  • Faster iteration due to quicker insights
  • Promotion of good practices in Product Design
  • Fostering Usability Testing as tests become faster and more cost-effective

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