AI testers built
to reflect your target audience.
Run usability tests and research with synthetic testers that match your users’ demographics and behaviour. Get feedback on every design iteration in minutes, in any language and market, without recruiting a single participant.
Trusted by leading teams
From your audience to insights,
in minutes.
How our AI testers are built.
Grounded in data. Validated with humans.
Built from audience data
Our synthetic testers combine demographic data from public databases with OCEAN psychological profiles to reflect your target audience.
How they behave
AI testers navigate prototypes and live websites, complete tasks step by step, and think aloud to explain their decisions.
Validated against human testing
We calibrate AI testers using our Golden Dataset, independent human comparison studies, and custom validation with your audience.
Bring your own data
Enrich synthetic testers with your customer personas, audience segments, and past research to better reflect your users. If you don’t have that data, you can collect it using our AI-Moderated tests.
